Malibu Diet is inspired by 1950s-1960s California when the girls and guys were slim, buff and active, enjoying the sunshine and outdoors. This was a time when fast food and junk food barely existed. People used to sit down to family dinners each night and children had to eat their vegetables, snacks came from a fruit bowl, and families got outside and played together.
Since the 1950s, obesity rates in the U.S. have steadily risen from approximately 10 percent of U.S. adults to about 40% of U.S. adults now. That means the prevalence of obesity among American adults has quadrupled within a relatively short period of time. Not to mention childhood obesity, too. What has happened that has promoted American’s growing waistlines?
The average restaurant meal is 4 times larger than it was in the 1950s. The size of American-manufactured dinner plates has increased by 23 percent. The obesity epidemic really took off in the 1980s when fast food restaurants became the norm. Fast food restaurants in America now serve 50 million customers per day and 20% of our meals are eaten in the car instead of at the dinner table. We are bombarded with junk food at every turn and these foods are engineered to be addictive.
Currently, 94% of the calories being consumed by Americans come from fattening meat, dairy, and processed foods with only 6% of calories coming from healthy vegetables, fruits, beans/legumes, starches and whole grains, according to the USDA’s Profiling Food Consumption in America. The (SAD) Standard American Diet full of fat and sugar (empty calories) is depriving us of the fiber and essential nutrients that our bodies require for energy, weight loss, and good health.
Americans spend more than $60 billion annually to try to lose weight, on everything from paying for gym memberships and joining weight-loss programs to drinking diet soda, yet we are heavier than ever, with almost 75% of us being either overweight or obese. According to the CDC, 87% of Americans don’t meet the recommended daily intake of vegetables and 76% don’t meet the recommended intake of fruits. That means less than 14% of us eat enough nutritious fruits and vegetables each day.
If you look at the menu pages of well-known diet programs you see pictures of so much junk food like cookies, cinnamon rolls, chocolate bars, ice cream, cake, crackers, muffins…you also see meals drenched in cheese or stuffed with cheese, but the problem is that the portion sizes are barely enough to be considered a snack. Then you read the labels and they are full of toxic, artificial ingredients. These are not healthy, sustainable diets. These are fad diets that are a costly way to set you up for malnutrition and failure.
The diet industry may be worth $60 billion, but the fast food industry is a $300 billion dollar per year business! And the junk food industry is worth $100 billion. Prescription drug expenses in the U.S. are now over $360 billion dollars, to try to counteract the health problems that our bad diets are causing, but drugs are toxic themselves and are not the answer to good health.
How do we turn things around and make ourselves lighter and healthier? If we change our habits and begin getting 94% of our calories from healthy, anti-inflammatory plant foods, and 6% from processed “treats,” we would see our weight plummet and chronic diseases vanish!
The Malibu Diet is a lifestyle – an exciting way of eating that keeps you slim and healthy naturally all year, and for life!
Buy the book: Malibu Diet: Have a Summer Body All Year